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Wavestore has announced a new Sales Partner agreement with Synergy Pro, strengthening its go-to-market presence across the UK and reinforcing its commitment to deeper engagement with installers, system integrators, and channel decision-makers.
Under the agreement, Synergy Pro will act as an extension of Wavestore’s UK sales function, supporting engagement with the individuals and organisations that influence specification, purchasing, and long-term platform adoption.
The partnership brings together Wavestore’s open and intelligent video management platform with Synergy Pro’s established industry relationships, commercial expertise, and field-based engagement model -creating a focused route to market that prioritises meaningful conversations and measurable commercial outcomes.
“Synergy Pro brings something genuinely valuable to our UK strategy,” said Mark Claxton, Managing Director at Wavestore.
“They work directly with the people who shape buying decisions and long-term technology choices. This partnership strengthens our ability to build momentum in the UK market while ensuring installers and integrators are properly supported.”
Synergy Pro operates as a true extension of a manufacturer’s commercial team, representing brands directly in the market through structured engagement, education, and relationship development. Their approach focuses on helping installers and integrators understand value, reduce friction in adoption, and build confidence in deploying new technology.
“Our UK growth strategy is centred on quality engagement rather than volume,” said Simon Steer, Head of Sales - UK & Ireland at Wavestore.
“Synergy Pro understands how to engage decision-makers, influence specification, and support integrators through the full adoption journey. That alignment makes them a strong partner for Wavestore.”
From Synergy Pro’s perspective, the agreement reflects a shared commitment to sustainable, partner-led growth rather than short-term promotion.
“Wavestore is a highly respected brand with a clear vision and a genuinely differentiated platform,” said Melanie Day, Sales Director at Synergy Pro.
“Our role is to connect that value directly with installers and integrators who are making real-world technology decisions - helping them understand how Wavestore supports margin protection, operational efficiency, and scalable growth.”
“This partnership is about creating real commercial movement,” added Jonathan Hill, Commercial Director at Synergy Pro.
“By combining Wavestore’s technology leadership with our field engagement, telesales qualification, and ongoing relationship development, we are focused on driving adoption, repeat business, and long-term channel success.”
As part of the agreement, Synergy Pro will support Wavestore’s UK presence through direct engagement with installers and integrators, supported by qualification, onboarding, education, and ongoing commercial support. The partnership is designed to make it easier for partners to engage with Wavestore, evaluate the platform, and build sustainable business around it.
UK installers, system integrators, and channel partners interested in working with Wavestore are encouraged to make contact to learn more about the platform and the support available through this new partnership.
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