Transform Complex Video Metadata into Clear, Actionable Intelligence

Leverage Wavestore Data Reporter to Turn Video Data into Measurable Business Improvements

Unlock the hidden potential within your video infrastructure to optimize operations, enhance experiences, and drive performance.

Data Reporter by Wavestore is the powerful analytics platform designed to convert complex video metadata into clear, actionable intelligence. Stop making decisions based on guesswork and start leveraging precise, evidence-based insights to improve your business from the ground up.

Whether you're an executive focused on strategic growth, a facility manager optimizing daily operations, or a marketing professional measuring campaign impact, Data Reporter provides the visibility you need to succeed.

Key Features & Benefits

Gain deep, data-driven insights with Data Reporter's core analytics capabilities:

Footfall Analytics

Measure customer traffic flow, identify peak hours, accurately assess the effectiveness of marketing campaigns, and optimize conversion rates by understanding visitor patterns.

Zone Traffic Analysis

Analyze customer dwell times and traffic density in specific areas of your facility or store. Optimize product placement, improve staffing efficiency, and identify high-interest zones or areas needing attention.

Path Analysis

Track and visualize customer movement patterns throughout your space. Optimize store or facility layout, identify and eliminate bottlenecks, and improve the overall customer journey flow for a smoother experience.

Heat Mapping

Generate intuitive visual heat maps that show traffic density and popular areas at a glance. Easily identify popular products or displays, optimize your layout based on real usage patterns, and tailor staffing levels to match demand.

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Drive Business Growth with Data-Driven Decisions

Make Confident Decisions

Replace assumptions with precise, evidence-based insights that drive smarter operational and strategic choices.

Enhance Experiences

Understand behavior patterns to create safer, more efficient, and more engaging environments for customers, employees, and visitors.

Boost Operational Efficiency

Optimize staffing, space utilization, and resource management to reduce costs and improve service levels.

Achieve Competitive Advantage

Leverage advanced analytics to stay ahead in fast-changing markets and meet evolving customer expectations.
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Working with Wavestore is easy

Wavestore solutions are available via our Distribution and System Integrator Partners around the world.

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Get in touch with us today

If you still have any questions regarding our VMS or any of our products, our consultants are here to help you.

To put our highly secure video management systems at the core of your security solution, send us a message to speak to one of our experts today.

Download Wavestore VMS Brochure

For more information, you can also download the VMS brochure by filling the form below.

Who Can Benefit from Data Reporter?

Data Reporter by Wavestore is designed for professionals across various sectors who need to move beyond basic surveillance and leverage their video infrastructure for strategic advantage. Whether you're focused on high-level strategy, optimizing daily operations, or enhancing customer engagement, Data Reporter provides the specific insights you need to make smarter, data-driven decisions.

For Executives (CMOs, CTOs, CIOs)

Drive Strategic Growth & Efficiency

Gain a holistic view of operational performance across locations. Make informed decisions on resource allocation, technology investments, and strategic planning based on concrete data. Align your teams with clear, measurable objectives derived from real-world insights.

For Facility & Store Managers

Optimize Operations & Enhance Experiences

Get real-time visibility into traffic flow, space utilization, and peak activity periods. Improve staffing levels, optimize layouts, and enhance safety and security based on actionable data from your environment.

For Marketing Professionals

Measure Campaign Impact & Understand Behavior

Understand how people interact with your physical space and marketing efforts. Measure the effectiveness of promotions, tailor messaging, and optimize customer journeys based on detailed behavioral analytics.

Reports You Can Generate with Data Reporter

These examples demonstrate the types of reports you can create using data collected by Wavestore’s Data Reporter. They provide insights into visitor flow, zone activity, movement patterns, and operational metrics that can be applied across a wide range of sectors. Whether you’re in retail, hospitality, healthcare, or other industries, these reports help you better understand your environment and make informed decisions.

Hourly Customer Footfall and Visit Duration Analysis
This report visualizes customer footfall throughout the day on January 10, 2025, segmented by visit duration categories (e.g., under 30 seconds, 30 seconds to 1 minute, etc.). It highlights peak traffic hours and the distribution of visit lengths, helping to understand customer engagement patterns and optimize staffing or marketing efforts during high-traffic periods.
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Zone-Specific Customer Traffic and Dwell Time Breakdown
This report breaks down customer visit durations across various store zones on January 10, 2025. It shows which areas attract longer visits and higher traffic volumes, enabling targeted optimization of product placement, promotional displays, and staff allocation to maximize customer engagement and operational efficiency.
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Distribution of Customer Visit Durations
This pie chart report illustrates the proportion of customer visits by duration category for the selected date. The majority of visits are short (under 30 seconds), with smaller percentages of longer visits. This insight helps in understanding overall customer engagement levels and can guide strategies to increase visit duration and improve conversion rates.
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Customer Movement Flow Between Key Store Areas
This report visualizes the flow of customers between different sensor-monitored zones within the store on January 10, 2025. It shows the volume of traffic moving from one area to another, helping to understand common pathways and directional movement patterns. This insight supports optimizing store layout and managing crowd flow efficiently.
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Key Factors Influencing Customer Flow Rate and Traffic Volume
This report identifies the key time periods and sensor locations that most significantly impact the flow rate percentage and customer count. It highlights peak hours (e.g., 8-20 for flow rate and 10-18 for count) and specific sensor zones that influence increases, providing actionable data to optimize staffing and operational planning during high-traffic times.
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Hourly Entrance and Exit Traffic Distribution by Floor
This report breaks down customer entrance and exit counts by hour for both the ground floor and first floor entrances on January 10, 2025. It also aggregates total entrance counts across all entry points, providing a comprehensive view of store access patterns throughout the day. This data aids in resource allocation, security planning, and improving customer flow management.
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Store Entrance Traffic Trends by Month and Day
This report shows the total number of store entrances aggregated by month and further broken down by day over the period from October 2024 to February 2025. It highlights seasonal and daily fluctuations in customer visits, providing valuable insights for planning marketing campaigns, staffing, and inventory management based on traffic patterns.
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Customer Conversion Funnel: Entrance to Fitting Room Visits
This funnel report tracks the flow of customers from total store entrances to visits to the fitting rooms, including a specific focus on the first-floor entrance. It quantifies the percentage of visitors who proceed to the fitting rooms, offering insights into customer engagement and conversion effectiveness within the store layout.
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Store Traffic, Transaction Conversion, and Sales Value Overview
This dashboard provides a snapshot of total store entrances, transaction conversion rate (transactions as a percentage of entrances), and total sales value for January 10, 2025. It also includes a breakdown of transaction values by transaction type, helping to correlate footfall with sales performance and identify opportunities to improve conversion and revenue.

Stop Guessing. Start Leading.

Tired of making critical decisions based on guesswork? Uncertainty costs you valuable resources and missed opportunities. Unlock the power hidden within your video data with Wavestore Data Reporter. Gain the clear, actionable insights you need to make confident decisions and drive measurable success. Stop guessing, start leading your business forward.