According to a new report by IMS Research the need for chargeable higher-end applications will push the market for video analytics to $600 million in 2015. Features like motion detection and camera tamper, embedded in surveillance devices and offered as free, will be joined by applications for more sophisticated video content analysis (VCA).

IMS Research predicts that a clear divide will emerge between free lower-end applications and chargeable higher-end applications. IMS researcher Jon Cropley said: “the higher-end analytics will mirror the needs of society and advances in surveillance technology. Applications include people counting, identifying customer traffic patterns, assessing customer dwell times at different areas of a shop, and analyzing the length of queue lines, to name but a few. Then there are technology improvements such as (fewer) false alarms, searchable analytics and increasing processing power, enabling more applications at the edge.”

Cropley said the predicted $600 million market in 2015 represents a fivefold increase on 2008, but admitted the industry still faces hurdles. Two factors that may impede chargeable video analytics are how surveillance devices are currently being used and the cost of bringing new applications on line.

Posted by Chris Williams