Customer service is one of retailing's key performance metrics, but in reality it is difficult to measure accurately. Queue length is already one of the more widely used metrics adopted to measure the customer service delivery level, but what if we could track the customers when enter in our store and record where they go, how long they stand in front to a particular product and understand which products attract our customers' attention and which don't. What if we could use this invaluable management information to influence our decisions on store layout and assist in the planning of marketing promotions, using real facts rather than general statistical data.
Well, the Brickstream people tracking technology can track customers through queues, service areas or across the entire floor of a buiding. The Brickstream people tracking solution, which can be integrated in the Wavestore DVR recorders, tracks people to identify their movements, hot spots, collisions, pinch points and differentiates shoppers from browsers, buyers from visitors.
In a retail environment, this people tracking system can identify the customer flow and the time shoppers spend looking at particular promotions or products and create real time dwell maps. The data reports generated by this accurate people tracking technology also include dwell time maps which are used to identify hot spots, and marketing tools to help organisations improve customer experience and drive profitable sales growth through more effective service, marketing and sales strategies.
Brickstream people tracking technologies are based on an automated customer behavioural measurement solution that uses sensor devices and patented technologies to anonymously and continuously capture, transform, analyse and report on people presence and activities inside, outside and across physical locations.
Through the integration between the Brickstream people tracking solution and the Wavestore surveillance systems, we combine a discreet video and sensor technology that captures, transforms, and analyses customer activity data, converting it into actual business data to use at management level, providing timely fact-based insights into the customer experience, arming retailers to make faster, clearer decisions that drive profitable sales growth.
For more technical information of the Brickstream sensor, please visit our Queue Management system page. Using different firmware options, this powerful appliance can indeed be used as people counting technology, but also for queue management, people tracking, wrong direction detection and more.
Please don't hesitate to contact us for further information on this powerful people tracking solution or in you are interested in a demonstration of its capabilities.