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Email: info@wavestore.com
Website: www.wavestore.com
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People Counting
High customer expectations, the requirements to manage store performance and the need to comply with health & safety legislation are critical elements to maintain good customer service and to provide a positive visitor experience. Whether your requirement is driven by health & safety legislation, the need to maintain a high standard of customer satisfaction, or by the need to measure accurate store performance, we can respond to your people counting requirements; either as an stand alone application or integrated with the Wavestore video surveillance systems.
The Wavestore DVR recorders integrate the powerful Brickstream intelligent people counting capability, providing a complete solution to fulfil the requirements of many market sectors, including: retail, exhibitions, events, sports stadiums, amusement parks, public spaces, clubs and transportation. This people counting solution, whether integrated with the Wavestore video system or independent , provides you with all of the data that you need to completely and accurately ascertain true store performance.
Integration within the Brickstream solution and the Wavestore DVR software further enhances the capability of this people counting systems: when an alarm is triggered by a set index, the camera pointing to that specific event will be highlighted in the Wavestore video recording system and an alarm message will be sent to inform the management and the monitoring personnel.
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Don't hesitate to contact us to discuss your requirements or to organise a people counting system demonstration.
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Increasingly, the retail sector has focused attention on store traffic counting. By combining store traffic people counting with sales data, you are provided with an objective measure of true store performance: the percentage of store visitors that are converted to buyers.
For a chain store, or shopping centre, this percentage represents a clear understanding of the sales opportunity and conversion rate within each store, providing an objective approach to performance management and benchmarking. Implementing the people counting system is increasingly commonplace when dealing with a store or shopping area acquisition: store performance questions can now be answered quickly and objectively.
Brickstream people counting solution can inform immediately, via alarm, when a predefined maximum number of people have entered or passed the monitored area, allowing a prompt actions to be deployed. In a store, for example, when the alarm is triggered, additional shop assistants will be sent to serve the customers; in a train station, if the maximum number of people allowed on the platform has been reached, the alarm will be triggered and the gate to the platform will be closed, avoiding potential dangerous situations; in an airport, when the queue at the custom control has become too long, the security personnel will receive an alarm advising to open a new custom control lane.
Clubs can deploy the people counting solutions to determine the number of party goers entering the building and automatically alert when the maximum permitted number of people have been admitted, avoiding dangerous situations due to overcrowding and the risk of fines.
During an exhibition or an event, the data collected by the people counting sensor, can be used to monitor crowded areas, helping queue management; which in turn reduces unhappy customers and complaints. In addition it can help with: real time analysis of personnel work flow; ensure health and safety regulations are adhered to ; provide visitor data which can be used as a reference when evaluating the event's results. The high accuracy of the Brickstream people counting system allows event managers to take rapid and effective decisions which improve and maximise the customer experience, but also streamline office procedures.
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People Counting reporting system
The Brickstream simple and intuitive people counting system can provide an accurate profile of shopping patterns that can be used to efficiently schedule employee rotas and organise specific media advertising or promotions, improving customer and employees satisfaction and sales and marketing performance, whilst minimising labour and marketing investment. When the people counting solution is applied across all stores in a chain or in a shopping centre, the impact can be significant, as it enables creation of operational policy, developing best working practices.
Brickstream people counting solution offers extensive reporting capabilities that provide a clear understanding of your entire chain, area or specific store performance levels, enabling to improve sales opportunity, optimise labour and marketing expenditures and identify specific areas in need of improvements. Mobile interactive reports are also available to provide proactive alerts and daily operational reports.
A real-time People Counting Dashboard is available to provide a local-direct reporting. This dashboard can be associated with multiple sensors per site as well as multiple sites, real-time data direct from sensors and can deliver various graphs on daily, weekly, etc. traffic data and predict daily traffic based on historic trends. People Counting Dashboard also provides real time interfaces that update current customer counts automatically.
The data captured by this powerful people counting system are transferred through Direct XML streaming of metrics at customisable time settings. The secure data transfer and management (HTTPS, FTPS, Proxy Server/PCI compliance) and the automated and proactive accuracy management (Plane Adaption alerts) fulfil the most demanding people counting requirements.
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The people counting reporting system can answer complex questions such as:
• Which stores are performing to expectation?
• How many customers visit my store each day? At what times?
• How can I improve the accuracy of my forecasts and schedules?
• When should I schedule back-office activities for my employees?
• Which advertising initiatives have been the most effective in driving traffic?
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People Counting main features
Below is a brief summary of the people counting system main functions and features.
•   Count how many people enter/exit areas with paths crossing the enter/exit line in the correct direction produce enters/exit. Pass and Exclude capabilities are also available.
•   Count people arrivals/exits vs sales data for conversion performance
•   Count people passing external areas: passing traffic
•   Monitor intrusion/unauthorised detection (Trip Wire)
•   Count Once
•   Identify wrong way traffic/incorrect door use
•   Identify adult from children
•   Identify shopping units
•   Identify checkout ‘cut-throughs' and self-checkout theft
•   Analyse congestion and crowd formation
•   High accuracy in high volumes (18,000 people/hour)
•   Apply velocity filter
•   Adaption alerts
•   Environmental tolerance
•   Operationally superior
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For more technical information of the Brickstream sensor, please visit our Queue Management system page. Using different firmware options, this powerful appliance can indeed be used as people counting technology, but also for queue management, people tracking, wrong direction detection and more.
If you need further information in regards to the Brickstream people counting system, don't hesitate to contact us: Wavestore is an approved Brickstream partner and we co-operate with Brickstream, on a daily base, to meet demanding projects requirements and exceed our customer expectations.
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