People Counting

People Counting provides powerful data to help you improve site performance:

People Counting provides powerful data to help you improve site performance:


Wavestore's people counting solutions provide reliable and consistent data, delivering accurate metrics that can be used to effectively understand:

  • Footfall Traffic – ensure you are getting your share of visitor traffic
  • Visitor Trends – plan for peaks and troughs in visitor traffic
  • Power Hours – identify your busiest periods to ensure effective staffing levels
  • Marketing Effectiveness – is your advertising increasing both footfall & sales?
  • Sales Conversion Rates – highlight sales conversion rates and target improvements
  • Performance Comparison – compare performance between sites
  • Customer Service – are your staff engaging customers to capture sales
  • Occupancy Management – monitor flow rates & identify peak occupancy levels

Wavestore people counting delivers accurate metrics that can be used to: efficiently monitor visitor footfall and customer flow; schedule employee rotas; organise effective marketing promotions - improving customer and employee satisfaction and sales performance, whilst managing labour and marketing investment. When our people counting solution is applied, the impact can be significant, informing your operational policy, helping you to develop best working practices, offering a solid return on investment.

The Wavestore integration with people counting solutions delivers a discreet video technology that captures, transforms, and analyses customer activity data, converting it into actual business data, providing timely fact-based insights into the customer experience, empowering management to make faster, clearer decisions that drive profitable sales growth.

People Counting Solutions can benefit:

  • Retail stores
  • Shopping Centres & Markets
  • Public Transport Stations
  • Airports
  • Office Estates
  • Banks & Building Societies
  • Universities
  • Libraries
  • Museums & Galleries
  • Stadiums, Arenas, Festivals and Event

Measuring and comparing store performance and sharing best practice helps retailers to maximise the potential revenue of every store.

In a store, for example, when an alarm is triggered, relevant staff can be alerted to respond to various events; in an airport, when the queue at the check-in or custom control has become too long, the operations department can respond by opening additional lanes.

Wavestore people counting solutions whether integrated with the Wavestore video management software (VMS) or independent, provide you with all of the data that you need to completely and accurately ascertain true service performance.

Find out how Wavestore can work for you:

Thank you for getting in touch. We will get back to you as soon as possible.

Give us a call:

+44 (0)1895 527 127

Or try our live demo today

Our live demo facility is designed to give you a quick and simple introduction to the core features and user interface of our video management software.

Demonstration Software Download